The buildup to Fox-Marvel’s Fantastic Four has been incredibly quiet compared to the way that the Disney-Marvel typically advertises their superhero beat-em-ups. The film releases on August 7th, and so far we’ve gotten two trailers and now this TV Spot, which demonstrates how far CGI has come since 2005. We still know very little about the plot, although it seems like the film is going to spend a sizable chunk of time building up to the accident that causes Marvel’s first family to gain their powers.
I understand why Fox is choosing to be cautious with this film given how strongly they were lambasted by filmgoers after 2007’s Rise of the Silver Surfer. That said, the understated ad campaign isn’t doing the film any favors as it displays a lack of confidence in the content. From the limited amount of content we’ve seen so far, the film looks fine. It might even have the potential to be great. It’d be nice if Fox’s attitude reflected their faith in that possibility.