NEW: If super-heroes have only existed for five years, how has Batman gone through so many Robins?
Robin is an intern program -and a very intensive one at that.
UPDATED/REVISED: What are your plans to increase the number of female creators working on the DC Comics line?
The DCE Co-Publishers recently published a blog post on this topic, in which they announced: “We’ll have exciting news about new projects with women creators in the coming months and will be making those announcements closer to publication. We know there are dozens of other women creators and we welcome the opportunity to work with them.”
NEW: What steps are you taking to keep The New 52 to an on-time release schedule?
We are stressing to all our creators that timely delivery is important. We are serious about our dates and we will take steps to ensure our books meet their deadlines even if a creator misses his or her deadline.
NEW: The release schedule for The New 52 appears set at 13 titles per week on a four week month. What are DC’s release plans for months with five Wednesdays?
Our plan for five week months is to maintain The New 52 at 13 titles per week for each of the first four weeks of the month, and schedule some of our other DC Comics and Vertigo titles in the fifth week. Our goal is to have each of The New 52 go on sale the same week of the month each and every month.
NEW: Will we be able to have a midnight sale for any of the four release weeks in September?
We’re offering the midnight sale option exclusively for the 8/31 on-sale of JUSTICE LEAGUE #1 and FLASHPOINT #5.
NEW: Is FLASHPOINT #5 important to The New 52?
Yes. FLASHPOINT #5 includes two story pages that reveal how we go from the world of Flashpoint to The New 52.
UPDATED/REVISED: Which of The New 52 titles are not $2.99?
Four of The New 52 are 40-page comics at $3.99 with additional pages of content. They are:
* JUSTICE LEAGUE – 24 story pages in #1 with 4 design or extra content pages. 22 story pages starting with #2 with 6 design or extra content pages.
* ACTION COMICS – 29 story pages in #1. 28 story pages starting with #2
* ALL STAR WESTERN – 28 story pages.
* MEN OF WAR – 28 story pages.
• Meanwhile, Rich Johnston has copy for the co-op radio ad, which DC is offering to retailers, and as someone who formerly wrote radio ad copy for a living, he has some pretty cogent comments and some razzle-dazzle suggestions to perk it up:
Dramatise some of the people you say you’re talking to, and show how it answers the problems. Love superhero movies but can’t wait the long periods between them? Someone who wants to try, but doesn’t know where to start? Someone who used to love comics but fell out of favour, who suddenly find an old longbox? Dramatise that moment, that feeling, that conversation, without being cheesy and provide a positive emotional reason for someone to pick up a comic.
You could even dramatise scenes from a comic. You don’t even have to say what it is straight away, tease them with some fascinating aspect of a comic, then give us a To Be Continued At Comics Comics Comics, on the corner of Hilton and Schmilton or whatever, launching into the relaunch facts and figures if you must.
While we have never written radio ads, we’d throw in our own suggestion: How about highlighting some of the CONTENTS. The ad seems to be aimed at new readers, so maybe making it sound like something they’d like to read would be a good way to get into it. You know, “In a world where justice had gone mad, one man must wear a bat suit.” Something like that.
I know, I know…everyone’s a critic.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.