Okay, granted it’s kind of a smallish book not a comics periodical…but at 64 pages and $6.99, the latest issue of LEGO® NINJAGO isn’t really a full-on trade paperback either. Thus its announced 425,000 copy first printing does put it in kind of a “tween” land as far as sales figures go. And yes it is a licensed product. but anyway you slice it 425K is a LOT of copies—and as the attached pr mentions, it’s only up from 200K printings on earlier issues. Because, well, you know, kids love comics, ninjas…and Legos.
Papercutz announced an unprecedented 425,000-copy first printing of LEGO® NINJAGO #4: “Tomb of the Fangpyre” today, in response to record sales and continued interest from LEGO fans of all ages. The second and third volumes of the series launched at #1 on the New York Times Best-Seller list, a rarity for children’s graphic novels. The book will be available on August 21, 2012.
“Demand for these titles has only gone up since our nearly 200,000-copy initial printing of the first book sold out, and we can’t be happier as the best stories are yet to come!” said Papercutz Publisher Terry Nantier. “‘Tomb of the Fangpyre’ will be the first to feature Jolyon Yates’s amazing artwork — we can’t wait for LEGO Ninjago fans to see it.”
Yates will be a special guest of Papercutz at this year’s Comic-Con International in San Diego, where he will be drawing free sketches for fans at Booth #2546 on Sunday morning from 10:00 to 11:00. A show-exclusive print from Yates will also be available as a free gift with purchase, limited to the first 1,000 attendees.
“I’m glad we’ll be able to have something unique for LEGO fans at the show, and I hope they will enjoy the print, which pays tribute to a martial arts classic,” Yates said. “It was a fun challenge to follow on the artwork by Paulo Henrique and learn how to draw the LEGO Ninjago world, and I’m looking forward to meeting our readers!”
LEGO NINJAGO #4: “Tomb of the Fangpyre” (64pp | Paperback ISBN: 9781597073318 / $6.99 | Hardcover ISBN: 9781597073325 / $10.99) is written by the LEGO Group’s story architect Greg Farshtey (BIONICLE) and illustrated by Jolyon Yates (Revvvelations). Papercutz graphic novels are available at all major retailers, bookstores, comic book stores, and digitally on comiXology.com.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.