Following his stint at BOOM! Studios, Chip Mosher has joined comiXology as VP of Marketing, PR and Business Development, where he’ll run the digital distributor’s West Coat office. Mosher was in on BOOM!’s early experiments in digital comics, so he’ll doubtless bring much of that experience to comiXology, as well as his formidable talking abilities. It’s a strong move for both parties.
As if you hadn’t figured out that digital comics are here to stay, they are now hiring real people for real jobs for, presumably, real salaries.
ComiXology, the leading distributor of digital comics, has named Chip Mosher to its management team as Vice-President of Marketing, Public Relations and Business Development. Mosher will be heading up comiXology’s new Los Angeles office, expanding the company’s reach across both coasts.
“We’re doubly excited to add a tremendous asset like Chip to our team, while also expanding our physical presence to the West Coast,” said David Steinberger, CEO and co-founder of comiXology. “Chip has one of the most imaginative and aggressive marketing and PR minds in the business, and his diverse background in comics brings a unique perspective to comiXology. And while comiXology’s presence is already felt worldwide, having a physical presence in the entertainment capital of the world has become a must for us!”
Mosher most recently acted as Marketing and Sales Director for BOOM! Studios, serving as part of the team that took BOOM! Studios from promising upstart to top-tier publisher. Known industry-wide for his innovative marketing — like the “Mark Waid is Evil” viral campaign, which helped launch Mark Waid’s series Irredeemable as one of the most successful new series in the past five years — Mosher’s hands have touched every major product launch at BOOM! since mid-2007.
In the digital realm, Mosher provided early industry leadership when he helped mastermind the first same-day-as-print release of a digital and print comic with BOOM!’s North Wind series. He also oversaw BOOM!’s digital initiative, including the launch of BOOM!’s iPad application in association with comiXology.
On the publishing side, Mosher helped launch and oversee BOOM!’s new lit-comix imprint BOOM! Town. Mosher edited BOOM! Town’s first release, Shannon Wheeler’s I Thought You Would Be Funnier, which won the Eisner Award for Best Humor Publication this past summer.
Mosher also was selected this past summer as a judge for the prestigious Will Eisner Spirit of Comics Retailer Award competition.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.