In 2007 Broccoli launched Boysenberry Books, a shonen ai imprint that was an attempt to get a share of what at that time was a growing market for yaoi manga. According to interviews with retailers for the next ICv2 Anime/Manga Guide (#62), yaoi sales have leveled off and the market is oversaturated with new releases. The economic downturn has only exacerbated pressures on mid-level manga publishers caused by an over-proliferation of titles and a shift in sales to top tier releases. According to the latest “ICv2 Manga Survey” market conditions in 2008 caused publishers to reduce their projected output of manga volumes in 2008 by 22%.
Simon Jones has a nice eulogy for the company:
Broccoli’s manga list was always rather limited, but in my mind they’re most notable as one of the first post-Tokyopop publishers who demonstrated a complete understanding of print production… the visual fidelity of their books were simply second to none. And in raising the quality expectations of readers, Broccoli raised the quality of licensed manga across the board.