Didn’t see that one coming. Whether it was the smartly rolled out launch, the strong opening lineup or just a lack of interest in Anderson Cooper’s sex life, the announcement of the new MonkeyBrain Comics digital line caught the imagination of Twitter to the point where it was trending for much of the day.
Also smartly, to take advantage of the excitement, comixology and MonkeyBrain decided to launch early—all five of their comics are available now in comiXology.
Interestingly, the MonkeyBrain story debuted on comics news sites, but still got a ton of social media attention, suggesting that in this day and age, CBR and Bleeding Cool can definitely break a story. It doesn’t hurt to have a catchy name like MonkeyBrain, either.
Of course, Jean Grey was also trending throughout the day, suggesting that nerds like to tweet. Just a theory, mind you.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.