MoCCA Festival is a pretty well established show, so this year’s event seemed to go smoothly overall. There was some question among exhibitors about whether attendance was down or not however, as we wrote in a report for Publishers Weekly:
While comics shows have generally weathered the economy’s ups and downs quite well, there was some question among exhibitors whether raising the festival’s ticket prices may have lowered attendance. Prices were $15 for the day and $24 for the weekend (up from $12 and $20 in 2011.) However online pre-sales—$12 for the day $18 for both— were the same as last year, according to the museum director Ellen Abramowitz, who noted that on Sunday “the fee for children and with their parents or care givers was discounted in order to make the festival affordable for a family to attend.”
However, Abramowitz has reported that attendance was actually up by 1000 people. “We suspect it was the same amount or more people than last year, especially with the kids programming on Sunday morning,” she wrote before the final numbers were in. “We had more exhibitors and most of them advertise to bring in attendance. We had a larger amount number of press requests. Many journalist wrote per-festival articles. In addition, we had a larger amount of international attendees and exhibitors. “
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.