In our tableted world, it’s only a matter of time before a multimedia magazine with embedded videos and animations and music and all becomes all the rage and changes our culture forever. Just like they did when CD-ROMs were all the rage*…only those were just ahead of the platform curve. Eisner- and Harvey Award-nominated artist Mike Perkins emailed us to explain that he has a 6-page comic strip in one such magazine, Apparatjik World, which has a preview issue available for free download on the iPad. This one centers around the band Apparatjik, which consists of bassist Guy Berryman from Coldplay, guitarist/keyboardist Magne Furuholmen from A-ha, singer/guitarist Jonas Bjerre of Mew and producer Martin Terefe. Of the comics, Perkins writes:
Hailing from a different dimension vibrating in parallel synchronicity to this one acclaimed Marvel Comics artist Mike Perkins has attuned his consciousness to one of many possibilities as to the origins of the combat disco art/pop group apparatjik and translated what he has perceived into a six page comic strip. ” We have to take into consideration that this is only one of many truths concerning the apparatjik”., Perkins ellaborated. ” My brain seems to have expanded itself and it’s perceptions to channel multiple dimensional events into pencil and ink and, subsequently, onto paper. I’m open to more revelation”. The initial six page strip will be available at apparatjik’s live shows and through other channels at a later date.
The app itself consists of some music, some video, some comics, some art. It may not blow your mind, but someday someone will.
* CD-ROMS never really were all the rage, but PR people wanted them to be, and man, wouldn’t you like that MAD Magazine or Marvel CD-ROM now?
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.