Following the departure of VP of Marketing Micha Hershman, Dark Horse has promoted former director of online marketing Matt Parkinson to the post of senior director of marketing. Parkinson, a six-year DH vet, will take over the duties of overseeing DH’s marketing efforts.
In his time at Dark Horse, Parkinson has been an instrumental part of the brand’s growth online, through the development and execution of advertising, cross promotions, and social-media strategies.
Along with Dark Horse’s senior managing editor, Scott Allie, and director of public relations, Jeremy Atkins, Parkinson helped to develop the company’s first foray into original online content with MySpace Dark Horse Presents. Following that, he managed and developed the DH:HD program, showcasing original eight-page stories from top Dark Horse properties on the USA Today comics web page. Additionally, he had a big hand in the development of the Dark Horse Digital comics strategy and website, and has acted as the company’s spokesperson for the initiative thus far.
“My time at Dark Horse has been one of the most satisfying experiences both personally and professionally,” said Matt Parkinson. “I have enjoyed working with Mike Richardson and the entire Dark Horse team, and look forward to new challenges and opportunities. I am truly proud to have played a part in the company’s rich history, and look forward to having a larger role in carrying Dark Horse’s message to the world.”
“We’re very excited by the vision Matt brings to his new position,” said Dark Horse president Mike Richardson. “With his experience, leadership ability, and knowledge of the comics market, he’s uniquely qualified to make an immediate impact on our marketing efforts.”
Richardson also praised the efforts of former VP of Marketing Micha Hershman, who leaves after a two-year stint to pursue opportunities in the field of animation. Richardson was quick to wish Hershman well in his new endeavor.
Please join us in congratulating Matt Parkinson on his past accomplishments, and wishing him luck in his new role in the company.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.