As we peruse the Google comics scanner, one warhorse is the “local comics shop profile.” Here’s a puzzling one from Maryland that examines how Gotham Comics in Westminster is hoping this summer’s superhero movies boost the bottom line:
For Forney, the most recent biggest impact a film had on business was in 1989 when “Batman,” starring Michael Keaton was released.
“That was a well-received movie with an all-star cast,” Forney said. “It was also darker and grittier than previous superhero movies, so that kind of gave way to new possibilities for comic book movies.”
More recent films “The Watchmen” and “The Dark Knight” also increased sales at Forney’s store. The movie trailer of “The Watchmen,” shown before “The Dark Knight,” drove customers to Forney’s shop, and the demand for the graphic novel skyrocketed, he said.
On and on the story goes, detailing expected sales of THOR and GREEN LANTERN figures and comics. (What, no X-MEN FIRST CLASS?) While it is reasonable that these books are indeed going to drive sales into these stores, Forney does seem to have missed a few books along the way — 300, HELLBOY, GHOST WORLD, and ROAD TO PERDITION, let alone THE WALKING DEAD and SCOTT PILGRIM…or even DYLAN DOG. All of them successful movie/TV tie-ins…all a bit more recent than 1989. Did he really never order any of these, or did the writer focus only on superheroes?
Speaking of THOR, as usual the film’s success hasn’t given too many Marvel GNs a boost — the Walt Simonson omnibus being the exception, as it’s still flying off the shelves.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.