At last week’s Diamond Retailer Summit, The Beat reported on Marvel’s plans to change their trade dress to make the UPC code box smaller, make creator names larger, and add TWO numbers to the box: the issue number and a LEGACY issue number that continues the numbering from the dawn of time, aka Fantastic Four #1.
The idea was met with a lot of derision on twitter when reported, but it’s now been seen in action by JD Boucher via a (rather attractive) Will Sliney Avengers variant for ACE Comic Con.
As you can see, the legacy numbering is small, harmless and, for those who care about such things, useful.
In my humble opinion: this is not a Bad Thing. In fact Marvel has done it several times in the past.
The UPC box looks a little smaller as well, but the bigger creator names aren’t on this particular cover.
Can we all just agree that Marvel has done Something OK?
I know it’s crazy, but maybe this isn’t horrific.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.