For a while nowm Marvel has been hyping a story line called “The Death of Spider-Man” in ULTIMATE SPIDER-MAN, with a denouement due in June. Well, this morning the NY Post broke the story and told everyone what was going to happen:
“That’s not Peter Parker,” Marvel editor-in-chief Axel Alonso told The Post. “There’s going to be someone new wearing the costume.”
The new webslinger and the new look – a sleek black and red costume revealed here for the first time – will make their debut at some point this summer, after the conclusion of the ominously titled “Death of Spider-Man” storyline in June’s Ultimate Spider-Man No. 160.
The comic will be polybagged, and will shake the comic book world to the core.
“It’s unlike anything you’ve seen before,” Alonso said.
An image of a new Spider-Man costume (with a person unknown wearing it) was also released along with some PR:
Marvel has announced that after the shocking events of Death of Spider-Man, the sold out storyline currently running through Ultimate Comics Spider-Man and Ultimate Comics Avengers Vs Ultimates, there will be a new Spider-Man and a new character under the mask. Something’s happened to Peter Parker and here comes an all-new Spider-Man…in an all-new costume!
“We called this story Death of Spider-Man for a reason,” said Axel Alonso, Marvel Editor In Chief. “This is a huge story that’ll have fans around the world talking for a long time as we set the stage for the debut of our new Spider-Man.”
The Ultimate Universe is irrevocably changed with the conclusion to Death of Spider-Man in June’s polybagged Ultimate Spider-Man #160, but right now you can get in on the red-hot story that leads to the birth of an all-new Spider-Man, including new printings of the sold out issues:
Graeme McMillan has a few thoughts on the announcement, but we’re more intrigued by the timing: two months before the issue in question comics out. In other words, this mainstream publicity in a major newspaper is aimed squarely at RETAILERS to order more copies of the issue in question. In the past, many such news stories came out the week an issue went on sale — resulting in lots of civilian interest–but stores who had been kept in the dark as to events being caught short when they did not heed Marvel’s urgings to order more.
This time, Marvel — which seems to have a masterful control of the mainstream press — is saying “Look, we’re getting a lot of PRE ORDER attention for this and will get more when it actually come out. Order with confidence!”
Of course, in two months time, consumers may be tired of this story already — which is why shocks like this are usually embargoed — so it’s a high stakes game that everyone is playing.
Meanwhile writer Brian Bendis tweeted:
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.