This morning’s Marvel teaser suggests that the new Marvel NOW! relaunch will be tied in with the Point One program which saw various series get a “.1 issue” that was new-reader-friendly. The program did quite well, we’re told. Details will be revealed at the Cup O’ Joe panel, Friday, July 13th, 3:15 PM PST.
This move solidifies the “jump-onable” nature of the Marvel NOW! program.
BTW, Beat contributor Kate Fitzsimonsused the term “jump-onable” in our PW podcast, and we’re hereby adding it to the comics lexicon. It also transforms quite well — “jump-onability.”
Getting jump-onable seems very important to the future of comics, or at least Marvel’s comics.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.