It’s that time of the month! After a few months of sliding, ICv2 reports that comic sales were up in September — say, maybe there is something to this “recession-proof” chatter.
Sales of periodical comics through Diamond Comic Distributors rose 2% in September, reversing a 7-month long string of declining comic sales. Although a 2% gain versus September of 2007 doesn’t sound like much, it represents a major year-over-year improvement from August during which comic sales declined a whopping 9%, the largest monthly drop since March.
Secret Invasion led the way to Marvel’s sales dominance:
Marvel’s Secret Invasion event is in full swing and it helped boost sales in September with seven SI-related titles in the top 25. The lead title Secret Invasion #6, which was down just over 1,000 copies from the previous issue, was number one by a large margin. So far Secret Invasion has shipped on time and is clearly the major comic event of 2008 so far. Two other Secret Invasion-related titles, New Avengers #45 and Mighty Avengers #18 also made the top five.
In fact, Marvel had a pretty titanic month, according to Michael Doran:
Diamond Comics Distributors released their Top 100 Comic Book and Graphic Novel sales charts and Market Share report for the September 2008 comic book Direct Market on Monday, and Marvel Comics may have achieved an industry milestone for the first time in the single major distributor/post-Marvel bankruptcy era – over 50% Unit Market Share – i.e. over half of every comic book and graphic novel ordered by retailers in September was a Marvel publication.
PLUS: John Jackson Miller has his sales figures up and even tells us:
And I haven¹t worked it out all the way back, but Marvel¹s number of entries in the Top 300 is very possibly as high as it¹s been since September 1996, when I began keeping track. It had 116 books in the Top 300, versus 87 for Marvel and 27 for Image. I think you probably have to go back to the early 1990s for as high a number of entries. Second-printing or variant covers may be part of the reason, although Diamond does lump all versions into the same entry in its Top 300 lists.