Well, that was fast. A few months back, Marvel discontinued their practice of including a code for a bonus digital copy of various comics. I think they thought no one really cared, but it turns out readers did care…a lot. Digital codes were openly traded and auctioned, some readers liked to used them to read the comic while keeping the print edition in mint, and in generall…people like getting free bonus things.
The program was replaced with free bonus codes for a DIFFERENT book which was…just marketing. And folks didn’t like it.
So today as part of their tinkering with their approach to the marketplace, the old program is back!
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.