Speaker of Marvel, they are boosting the goodies you get if you join their Marvel Insider program, which although they’ve been calling it new, debuted at San Diego last year. The program allows you to get bonus points for doing things with Marvel online (I really should join I guess) and then you get discounts and goodies and so on
For Secret Empire, the controversial line-wide event that launches on May 3rd, the program extends to buying actual Marvel comics at actual stores, via the digital codes included in each issue.
Marvel Insider members who purchase Secret Empire comics at their local stores can rack up major Marvel Insider bonus points for redeeming the digital codes for each issue! Currently, Marvel Insiders can already earn up to 2,000 points per week for redeeming 10 digital codes at 200 points each. For each Secret Empire issue, Marvel Insiders will also earn an additional 1,000 bonus points on top of the regular 200 points for their digital code redeem – that’s a total of 1,200 points per issue! As a special reward for “completing the set,” Marvel Insiders who redeem digital codes for all 9 issues of Secret Empire will earn a whopping 10,000 points bonus!
Get it: secret empires, Marvel insiders, takeovers. It all makes sense.
This is a new use of the program to aid physical stores, part of Marvel’s whole program to shore up their sales.
Secret Empire #1 has FOC on the 10th so retailers, will this make you order let more.
BTW here’s a study of the Marvel Insider program from someone who studies loyalty programs, and back when it launched, let’s say there were issues. Maybe this will make the program a bit more…rewarding for readers.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.