Remember back in the days when you bought records or CDs? Remember how you would sometimes go down tot he record store at Midnight for the new release of a particular epic album? Well, Marvel is going back to those days with a midnight launch for THE DARK TOWER at select comics stores.
UPDATE: The complete list of comics shops participating can be found here.
To celebrate the launch of the ground-breaking new comic book series adapted from Stephen King’s magnum opus, The Dark Tower, Marvel Comics will offer a first-ever midnight release of The Dark Tower: The Gunslinger Born #1 the night of Tuesday, February 6, 2007. Nearly 150 retailers across the country will open at midnight on Tuesday (effectively 12:01 a.m. Wednesday, February 7, 2007) so Stephen King fans can get their hands on the debut issue of this historic comic.
Under the direction and guidance of Stephen King, the creative team of Robin Furth (Stephen King’s The Dark Tower: A Concordance), The New York Times-bestselling author Peter David, Eisner Award-winning artist Jae Lee and fan-favorite Richard Isanove, the seven issue series will expand the saga of King’s epic hero, Roland Deschain, whose quest to save the Dark Tower is captured in seven best-selling novels published over the course of twenty-five years. King’s unparalleled storytelling power will inform new stories that delve into the life and times of the young Roland, revealing the trials and conflicts that lead to the burden of destiny he must assume as a man, the last Gunslinger from a world that has moved on. The comics will work in conjunction with the novels, further supplementing and defining the saga’s mythology under the direction of the acclaimed author himself.
Marvel’s Senior Vice President of Sales David Gabriel said, “As the first visualization of The Dark Tower characters and stories in the sequential arts medium, these midnight openings provides fans with the same first chance, gotta-be there-the-second-it-comes-out opportunities that Harry Potter fans have enjoyed at mass market book stores.”
“The opportunities this comic book series will open up for retailers is one of the biggest reasons we are a part of this deal,” said Marvel’s Publisher & President Dan Buckley. “Retailers across the country are sure to see an influx of new customers — Stephen King’s loyal legion of fans who will actively seek out this comic.”