With Marvel’s Agents of SHIELD successfully debuting on ABC on Tuesday, Marvel is launching a line of t-shirts, posters and other tchatchkes to capitalize on its popularity. Everything but a comic book, in fact. This is a little odd, maybe, but the current Marvel management in recent years has downplayed the media tie-in comics for their own properties. The new stuff can be purchased at ABC.com Hot Topic and other tchatchke emporiums.
Following the initial ratings success of Marvel Television’s “Marvel’s Agents of S.H.I.E.L.D.” airing on ABC, Marvel Entertainment, LLC has launched the first wave of official licensed merchandise inspired by the series co-created by Marvel’s The Avengers director Joss Whedon. To meet fan demand, Marvel has unveiled a range of “Marvel’s Agents of S.H.I.E.L.D.” consumer products including T-shirts, accessories, and posters which are immediately available for purchase at ABC.com, Marvel.com, Hot Topic and other specialty retailers.
“The breakout success of our new primetime ABC series further underscores the unmatched affinity that fans have for the Marvel brand,” said Paul Gitter, senior vice president, licensing, Marvel at Disney Consumer Products. “This new consumer products line will give fans a great jumping off point to enjoy the new series and to extend their passion for Agent Coulson and the S.H.I.E.L.D. organization.”
“Marvel’s Agents of S.H.I.E.L.D.” opened a strong No. 1 in the time period with Adults 18-49 (4.6/14), defeating NBC’s Tuesday premiere of “The Voice” by 15% (4.0/12) and CBS’ season premiere of “NCIS” by 35% (3.4/10), to qualify as TV’s highest rated drama debut in nearly 4 years. It was also Tuesday’s No. 1 TV show in Adults 18-49 (tie) and across all key Men demographics (M18-34/M18-49/M25-54).
The series stars Clark Gregg reprising his role as Agent Phil Coulson, Ming-Na Wen as Agent Melinda May, Brett Dalton as Agent Grant Ward, Chloe Bennet as Skye, Iain De Caestecker as Agent Leo Fitz and Elizabeth Henstridge as Agent Jemma Simmons. This dynamic, action-packed one-hour drama brings back Agent Phil Coulson to lead a team of highly skilled agents with one mission: to investigate the new, the strange and the unknown around the globe, protecting the ordinary from the extraordinary.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.