Marvel is committing to making virtually all its comics available digitally day and date, accoridng to a story at Gizmodo.
The plan will roll out over the next six months, with “print and digital for nearly all comics will be same day release by April 2012” according to Marvel’s Ryan Penagos on Twitter. The books will shift over as they reach new “jumping on points” meaning the roll-out will be staggered. However the adults only MAX line and licensed books, inclduing the Stephen King adaptations, will NOT go to the DaD system.
Although selected Marvel titles, like the Ultimate line, were available simultaneously, most of the line still lagged behind. However with DC, Image and selected books from most other big publisher day and date already, the tide is shifting quickly.
According to Gizmodo, Marvel is also looking to expand its controversial “digital download” program, which despite opposition from some retailers, they say has proven popular with readers. With this program, purchasers of a print comic get a code for a free digital download of the same comic. ‘
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.