Since we’re talking numbers, Todd Allen gets a look at Marvel sub and newsstand figures via Marvel’s circulation audit. The #1 subscription title is the kid-friendly MARVEL ADVENTURES SPIDER-MAN with 31,479. #1 at the newsstand is CIVIL WAR CHRONICLES with 7,824.
Interestingly enough, Marvel Adventures Spider-Man didn’t even register 1,000 copies sold on the newsstand. I guess parents must subscribe their children after one issue. If you take the Marvel Adventures titles out of the subscription list, it isn’t completely different from your direct market sales charts. Newsstand, on the other hand will blow a couple minds.
Allen concludes that the newsstand is marginally more kid- and teen-friendly, although the numbers are so low.