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As promised, photos of DC Blackest Night tie-in comics covers returned to Marvel, via Tom Brevoort’s Twitter.

You kids play nice, now!

18 COMMENTS

  1. Oh brother. If there are only a few dozen suplus issues of various Dark Reign and Seige books at the end of the day, I’ll eat my hat.

    Mike

  2. Pretty much as I expected. Some retailers are willing to send back their surplus, but the interest in the program isn’t enough to produce a mountain of returned books.

  4. As I said over on Robot 6 on CBR, those are some awfully mint condition covers there. No tears, no folds – makes you wonder how they survived the post office. Or Brevoort’s doing his Marvel hype dance that he’s great at. How hard was it to include the actual mailer those “covers” came in? With postage, return address from the comic shop, etc. Nice try, Tom.

  5. Tom Brevoort once seemed like a good guy — the one person with a conscience in company otherwise full of dickwads — but now he’s proudly attained his own dickwadiness.

    Congratulations, Tom. You can now sit at the cool kids’ table in the lunchroom.

  6. When I first started buying comics, people used to laugh with a claim that ‘Reading comic books will stunt your emotional growth’.

    Tom Brevoort has now proven that it isn’t reading comics but working for them that stunts your growth.

    He must be proud: it’s a clear sign of rot growth.

  7. No, it may not produce a mountain of returned books….

    ….but it does have you all talking about Marvel, yet again.

    Mission Accomplished.

  10. “Here is the real question: how did the promoted books sell the following month? ”

    They basically lost 50% of what the initial boost was. But that’s still 200% better than the comics had two months prior. So it has a nice trickle effect. If it lasts and the books are maybe 5k above pre-tie-in sales in 5 months, I would call that a success.

  11. I think DC should do a variant of Brightest Day #0 or 1 or whatever in exchange for any combination of 50 copies of X-Men #1, X-Force #1, Spider-Man #1 and a bunch of Marvel’s other gimmick commics from the 90’s — Ghost Rider and the like.

    — Rob

  13. you’ll notice, of course, that this all involves Marvel NOT talking about how their books are selling.

    take a gander at their listings in Previews each month. who’s flooding the market? it’s fairly outrageous that they are not called more to task for the cynical and obvious distraction technique involved here. kinda makes you wish their was some kind of comics press that would approach these issues critically.

  14. It’s one thing to compete with your competition, but when you compete with yourself – how many Deadpool books were solicited this month? – that’s just ridiculous.

  16. >>>take a gander at their listings in Previews each month. who’s flooding the market? it’s fairly outrageous that they are not called more to task for the cynical and obvious distraction technique involved here. kinda makes you wish their was some kind of comics press that would approach these issues critically.

    Careful. Calling Marvel out for flooding the market with junk will get you flogged around here. Calling them out for a promo distracting the MarvelZ’s from the fact their books are not generating near the heat DC’s are will subject you to name-calling by various homophobes and their ilk stalking the board.

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