After getting some brickbats for shortages of the Obama Spidey comic, Marvel did something yesterday that made comics retailers very, very happy, by announcing that THE STAND graphic novel would be made available only to direct market retailers. What’s more, the book will be available for a special Tuesday, March 10th, release at 9 pm.
Marvel is proud to announce the highly-anticipated The Stand: Captain Trips Premiere Hardcover, collecting the first critically-acclaimed graphic fiction adaptation of Stephen King’s seminal novel, will be released EXCLUSIVELY to direct market retailers on March 10th at a special Stand Advance Release Opening at 9pm local time. This hardcover collects the entire The Stand: Captain Trips limited series by the superstar creative team of writer Roberto Aguirre-Sacasa (Secret Invasion: Fantastic Four, Angel: Revelations),Eisner-nominated artist Mike Perkins (Captain America, House of M: Avengers) and Eisner-winning colorist Laura Martin (Astonishing X-Men) with two stunning covers—one by the red-hot Lee Bermejo and a limited edition gatefold cover by Perkins. King fans should know that both editions are available ONLY in comic shops across the country, and through online comics and collected editions sellers.
In the tradition of Civil War and Secret Invasion, The Stand: Captain Trips Premiere HC will debut amid a flurry of mainstream and hobby market press, with Marvel providing retailers an array of complimentary promotional tools.
It’s certainly an interesting move — Marvel has been criticized by retailers on many fronts, including raising prices, making material available outside of the direct market, order incentives and so on. Giving them exclusive access to one of the year’s big sellers should put smiles on a lot of faces.