I think a lot of comic stores are finding that their graphic novel sections, when they’re distinguishing it from their regular comics or from manga, that that section is doing good things for them. That’s where we are in some stores and in others we’re kind of spread out throughout. I think stores that follow the model of Rocket Ship in Brooklyn, or these real graphic novel stores so to speak, or if you go to Jim Hanley’s [Universe] in midtown, I think we have a good presence there. Some of our titles are backlisting very nicely. I’ve tried to banish the word “backlist” internally and we talk about the First Second “collection” because that really is how I think of it. Ideally we’re building on books that will stay in print. There’s evidence that a lot of stores will play. There are certain books that I see, whether it’s in the chains or the comic shops, that seem to stick around from our past seasons.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.