September is Big Event month at DC Comics, and they crushed it this September as they usually do with their super lenticular covered Future’s End event which saw stand-alone stories set five years in the future of the DCU. These “random future” events usually disappoint me as I expect to see the Flash living with is brother in law and their two kids, and Poison Ivy running a plant shop, but then, that’s me. Anyway, Multiversity talked to a bunch of retailers about how the event did compared to last year’s Villain’s month which was allocated and ignited a frenzy as they say. Most retailers I’ve talked to say it was okay but not great and the Multiversity survey yielded similar thoughts. It is a sad time when a Batman butt selfie only does okay but these are the times we live in.
They followed up this piece with expanded interviews with retailers and there are quite a few interesting statements from Ralph DiBernardo of Jetpack Comics, Steve Anderson, of Third Eye Comics, Patrick Brower of Challengers and Gary Dills of Laughing Ogre Comics. I won’t excerpt their comments so just go read the whole thing.
The ongoing softness of stunts and events and growing reliance on variant covers is sure to ignite a new round of “Is the era of the event over?” tittle tattle. People have been saying this for about a decade and events are still here. But the “new reader” seems to be less interested in them. After all Saga sells like cray and has no events, spin-offs or tie-ins.
That said, I imagine some day there will be a Saga-Sex Criminal crossover and a whole new cohort will fall in love with the event and the cycle shall begin anew.