Beat pal Robert Simpson saw our post on comics surveys and was inspired to recall comics reader surveys of the past. DC Comics surveyed their readers in both 1970 and 1978 — possibly confounded by the emerging youth market and Marvel’s much higher Q. Both are archived online.
The 1970 survey from Comics Treadmill, with the immortal Superman quote “Let’s rap!”.
And, The 1978 survey, from Aquaman Shrine, which came as a four page bind-in.
Pretty interesting how the writers of the surveys tried to sound young in the first one, using 1970s lingo like “groovy” and such. And, of course, the 1970 survey is somewhat infamous for question #5 (b), in which they ask how interested their readers are in stories about black people. That DC would later almost publish Jack Kirby’s SOUL LOVE comic of love stories about black people makes you wonder what was going through their minds.
Survey-unrelated bonus: publisher Carmine Infantino’s apology letter from the 1970s when DC upped their prices, either from 15 to 20 or 20 to 25 cents. From reading it, you will find out what turns Carmine on — and the answer may surprise you!