When I first saw the Rocket Raccoon and Groot toys at Toy Fair back in February—or maybe earlier when I first saw the Guardians of the Galaxy footage—I was pretty sure that they would become, to use a banned word, “iconic” but I had no idea they’d be embraced as part of the pop culture dictionary so quickly, as shown by The New Yorker’s Daily Cartoon by Benjamin Schwartz.
I hope Bill Mantlo is smiling somewhere.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.