That nerd-themed SVOD (subscription video on demand) service from Comic-Con/Lionsgate we told you about a while ago, just got an EVP/GM in the form of Seth Laderman, formerly of Legendary and Nerdist. This new service will offer programming themed to Comic-con attendees as well as archival footage from CCI’s library. Laderman was instrumental in growing the Nerdist brand via its podcast network and on YouTube, as well as programming such as All Star Celebrity Bowling, Magic Meltdown, The Doctor Who 50th Anniversary Live Show and the upcoming reboot of Electra Woman and Dyna Girl. At Legendary he ran operations and oversaw content acquisition and development for Amy Poehler’s Smart Girls at the Party and Felicia Day’s Geek & Sundry and worked with Spotify, Twtter and Xbox. So, It’s safe to say that he knows the terrain.
The service is launching early in 2016 — to get the first info on what will be offered, sign up for the mailing list here.
Mr. Laderman, in association with Comic-Con International, will be responsible for programming the service’s broad portfolio of content, including original short-form content created exclusively for the channel’s subscribers, films and television series from Lionsgate and other studios designed to appeal to the diverse interests of Comic-Con’s fans as well as exclusive archived footage from Comic-Con’s 45-year history. The Comic-Con International SVOD service is designed to expand the comics and pop culture event of the year into a year-round online experience for longtime fans and new audiences.
“We intend to differentiate our service through the depth and diversity of its content, the quality of its curation and the joys of discovering its rich mix of programming,” said Lionsgate President of Worldwide Television & Digital Distribution Jim Packer. “Seth is ideally qualified to create a line-up that delights fans and newcomers alike with a combination of beloved treasures, thrilling discoveries and unique original content designed exclusively to satisfy our audiences.”
“We are thrilled to have Seth join the team. He has the track record, skill set and creative instincts to produce programming that speaks to our fans and extends the magic of the Comic-Con International experience to online audiences around the world,” continued Comic-Con Director of Marketing & Public Relations David Glanzer. “His unique understanding of fan culture makes him the perfect choice for this position and he, along with Lionsgate, will help expand our horizons by delivering premium quality, fun, and educational content to an ever growing audience.”
“This is a world I know and love, a community I appreciate and respect. I’m thrilled to embark on this adventure with Lionsgate and Comic-Con International, two of the
boldest, most innovative and visionary brands in fan culture,” said Mr. Laderman. “It’s an incredible opportunity to engage this awesome fan base and launch a service that will expand the world of Comic-Con by bringing exciting new content to its fans.”
“I worked with Seth at Nerdist, and he speaks our language,” said Lionsgate President of Interactive Ventures & Games Peter Levin. “His understanding of the fan experience and his track record of launching great new digital shows make him the perfect choice to lead the expansion of the pop culture event of the year into a year-round online experience for future generation fans, geeks, nerds like us and newbies alike.”
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.