Robert Kirkman took to the bytewaves at CBR yesterday to deliver a video editorial explaining that he left Marvel Comics to save comics. The basic thrust of the piece (once you get past the alarming DELIVERANCE-style banjo picking at the beginning) is that prose writers don’t aspire to write Moby Dick II, so why should comics scribes aim for JOURNEY INTO MYSTERY #756? Creator-owned is the way to go.
A comic industry where there are more original comics, so there’s more new ideas, more creator-owned books by totally awesome guys that are selling a ton of books. Those books are mature and complex and appeal to our aging audience that I count myself among who are keeping this business alive. And we also have a revitalized Marvel and DC who are selling comics to a much wider audience than ever before. And that audience, as they age, may get turned on to some awesome creator-owned work eventually. So everyone is happy.
Obviously, given recent discussion of Elvis, Col. Parker, and so on here and elsewhere, Kirkman’s vision of an industry where Marvel and DC satisfy the kids while mature, creator-driven work expands horizons, popularity and licensing opportunities is pretty utopian…but who’s to say we don’t already have the tools in place?