Various news sources are reporting that The CW is ending the Kids WB! Saturday morning programming block, instead licensing it out to 4Kids, which already programs Fox’s Saturday morning fare. The deal with 4Kids runs for five years.
Rival 4Kids Entertainment will handle programming and marketing of the block starting with the new season in September 2008. Some current Kids WB programs may continue to air after the changeover, but no decisions have been have yet.
4Kids will continue to run its own block of Saturday morning programming on FOX affiliates nationwide; it recently renewed a deal with the network to do so until 2009.
The CW was the last network to formulate its own Saturday morning line-up– the rest are all farmed out already, due to increased competition from 24 hour kids cable networks and of course the demon internet
Warner Bros. TV Group president Bruce Rosenblum insisted this isn’t the end for WB kids animation:
which he said would continue to produce for cable, direct-to-DVD, broadband and wireless. The company recently announced the launch next spring of T-Works, an online animation platform. “We absolutely intend to stay true to our heritage,” he said. “This is an important business that touches many of the Warner Bros. divisions, and we have confidence that Lisa Judson and her team at Warner Bros. Animation will continue to build toward future opportunities.”
Developing, as they say.