Publishers who think of comic book movies as multi-million dollar ads for the trade aren’t that far off, as Marvel has announced that the KICK-ASS graphic novel by Mark Millar and John Romita, Jr. has sold over 100,000 copies, including nearly 40 percent to the direct sales market.
“My first inclination is to try to be clever and say that I have 100,000 relatives to thank…. but I won’t,” said Kick-Ass artist and co-creator John Romita Jr. “I’m extremely proud of this all, and very excited about working on the next two chapters!”
Mark Millar, co-creator and writer of Kick-Ass added, “The idea that a twenty-five dollar book has hit 100,000 sales in a little over a month is just insane. Especially when this doesn’t count all the international orders or the trade paperback we have coming up. That’s roughly ten times what Johnny and I were expecting and we would like to thank the comic-book retailers in America for their support of this book. This was not cheap and they took a gamble on us and I promise that Johnny will buy each and every one of them a drink at every convention he ever hits from now on.”
Since it was an ICON book, with a creator-owned structure, this is a nice payday for Millar and Romita. It’s also, and we mean this in the least snarky way possible, probably a better graphic novel tie-in success than Marvel has had with any of its movies, where there are dozens of books to choose from.
KICK-ASS opens this Friday.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.