John Green, Disney Adventures freelancer recounts the end of the magazine
— and by the way folks, he’s now looking for work and anyone who doesn’t hire him is stupid.
I can’t say it’s completely unexpected. When I started at the magazine almost ten years ago, I recall a big meeting about the fate of the magazine within my first few weeks. Basically, the decision seemed to be that the need for Disney to have a kids magazine out there was greater than the need for Disney to be making lots of money off said kids magazine. It’s subscription rate was great, and always has been, but ad sales have been on a steady decline. For a long time no one was really worried about that, though (other than of course people in the ad sales department.) So long as kids were still buying the magazine (or, parents buying their kids the magazine), Disney was going to make it for them. And if the magazine was in any real danger, the impression everyone got was that it would be reformatted, restructured, phased out, phased in, or something. At worst, I expected a “This is your last year” kind of scenario, so the “That’s it, finish what you’re doing and go home” scenario that has happened came as a bit of a shock.
Related: Drew Weing on his strip WULF AND MERL.