Marvel is upping its PR game a bit: for the latest Marvel NOW! announcement, Marvel CCO Joe Quesada will go on Tuesday’s Jimmy Kimmel show.
“First Jimmy Kimmel rocked the Emmys in front of the entire world and now he’s set his sights on the Marvel Universe,” said Quesada. “I’m looking forward to meeting with him to see just what he has planned for the Avengers, Spider-Man, Wolverine or whichever of Marvel’s Super Heroes interest him the most. But this is Marvel NOW! and we’re going to need the biggest ideas to compete with what we’ve planned! One things for sure—you’ve never seen Marvel on TV like this before!”
The show airs Tuesday night 12/11c on ABC, which is owned by Disney, the same company that owns Marvel Comics. The first Marvel NOW! book, UNCANNY AVENGERS #1, will be debuting at midnight sales events at the same time.
Quesada is no stranger to TV, with a couple of spots in the guest chair on The Colbert Report, and countless appearances on CNN and other news networks.
See, this is what it looks like when Disney decides to push a property.