A lot of cartoonists—and many blogs, ahem—have taken to PAtreon as a means to finance the creation of comics. There are quite a few (a round up post is called for, maybe later this week) and Patreon doesn’t make it clear who makes the most, the way Kickstarter does, but Jason Shiga recently hit $1000 a month for his Ignatz winning webcomic Demon. Given his analytic background, there’s much of that in the post, but here’s an excerpt:
I know it’s an arbitrary number, but the $1000 mark is significant for a couple reasons. First, it amounts to the opportunity cost of not going with a larger publisher for this project. Second, someone could theoretically live on $1000. They’d have to be childless, live in a hovel in Detroit with 4 other dudes eating beans and rice 3 times a day. But man, if you were to describe that life to my 20 year old self, I’d tell you that sounds pretty nice. I know a lot of my readers here are cartoonists so maybe you can relate to that feeling of knowing so clearly in your bones that you were meant to do this one thing. But then there you are screwing in widgets all day, waiting for that whistle to blow so you can bike home and draw again. When I started out making comics, I didn’t want to be rich or famous. I just wanted to make more comics. I still do.
The lifestyle that $100 a month affords you is not a very appealing one, but, as he says, it makes the project officially a success. As he explains, he started out with usual business model of selling print editions, art and digital subs. This level of income for a regular webcomic would thrill many cartoonists, but given Shiga’s 15 year career, and the success of Meanwhile (which led me to coin the term The Shiga Index when analyzing sales charts.)
My own Patreon is nearing $700, which is a pretty good number all things considered. I’m very fortunate to have this level of success and appreciate each and every patron. Obviously it isn’t enough to live on, but it had taken care of paying for the backend, investing in the site more, and yes, paying some of those New York City bills. Patreon still doesn’t have the “excitement” level of Kickstarter, but it is beginning to afford a bunch of people at least some return on their work.
PS: Demon is totally dope. It’s a cross between Unbreakable, Groundhog Day and Shiga’s own classic Fleep. READ IT.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.