The January sales estimates are up at The Comics Chronicles. It’s a big January and is looking like a win for Marvel, more so with their launches. We’re starting to see the tiers establish themselves for the relaunch, and the reorders are a bit less I was expecting to see, in what I’m very close to proclaiming “New 52 Lite” from a sales perspective.
Superior Spider-Man seems to be the culmination of a long-running story, rather than a pure Marvel NOW! relaunch, but it certainly brought the heat in January. 188K for issue #1 and 112.5K for #2. That’s a pretty strong launch.
The way this seems to be going is Marvel offers a metric ton of variant covers and incentive discounts for the #1 issues, so we see a big drop for #2 and then the adjustments start to set in for #3 on. Figure we’re talking about issues 4,5,6 that will give the real baselines, depending on how many two issue months Marvel is cranking out for a given title.
Here’s the breakdown
- Superior Spider-Man – 188K/112.5K
- New Avengers – 112K / 79.4K
- Savage Wolverine – 102.5K
- Uncanny X-Force – 86K
- Young Avengers – 71K
- Morbius The Living Vampire – 43.8K
- Deadpool Killustrated – 36.7K
And you can sort of see the A-List/B-List separation there.
- Avengers – 92K / 83K
- Cable & X-Force – 51K
- Thunderbolts – 41K
- Avengers Arena – 38.4K
- Uncanny Avengers – 93.9K
- All-New X-Men – 76K/80K
- Captain America – 59.8K
- Indestructible Hulk – 59.4K
- Deadpool – 57K
- Iron Man – 50.9K
- Fantastic Four – 50.5K
- Thor – 50.4K
- A + X – 48K
- FF – 41K
- X-Men Legacy – 34.8K
Is all this really selling out and generating big reorders? Well, I suppose that depends on your definition of big. There’s a lot of Spidey-related reorders, led by Avenging Spider-Man #15.1 with 10.6K. There’s still a huge gap between orders of 15.1 and #700, which I find curious, given the high numbers of Superior Spider-Man. Not enough stores bothered reordering and there’s a gap? Not enough readers actually care about that issue? Superior Spider-Man‘s actual consumer demand is less than those high orders? We’re looking at a cumulative ~210.9K for Amazing Spider-Man #700 vs. 188K/112.5K for Superior Spider-Man #1/2 vs. 52.1K for Avenging Spider-Man 15.1. I’d think Avenging ought to be closer to 75K.
But what about non-death-event reorders?
- Variant editions of All New X-Men #3 and #4 – 6.3K/6K
- Avengers #2 – 5K
- Deadpool 1&2 – 4.3K/4.6K
There’s Deadpool performing better than you’d expect… again. But the X-Bendis books are variants, which might need a grain of salt to be taking with it, given the #1 variants. Any other reorders are outside the top 300, even if it’s a rather high threshold for the top 300.
We’re still not seeing a Batman – level breakout hit or Justice League, for that matter. Avengers looks to be retaining a some readers, but seems like it might be joining All-New X-Men in the 70K-80K range, longer term. You can see the 50-60K sales band starting to form.
The best-selling non-relaunched title is Wolverine & The X-Men at 44.7K/43.9K. Hawkeye is next at 37K. Notice a big difference between the existing lineup and the relaunch? Wolverine & The X-Men was one of Marvel’s better sellers before the relaunch. I don’t know if that’s normal attrition or some people switched their money to new #1s. It’s something to keep an eye on.
If you go back to January 2012, ~50K – 63K was the sales band for Marvel’s top books – X-*.*, Avengers and Spidey. Everything else is below it. The second string looks to be occupying that 50-60K band right now, with Avengers, X-*.* and Spidey trying to find their levels somewhere above that band. Which is to say, not all that different from January 2010, if you throw out the #1s.
Todd Allen wears a lot of hats. At various times he’s been (alphabetically), a bouncer, college professor, humor columnist, Internet producer and an NBA/WNBA Beat Writer, among other things. He’s the author of Economics of Digital Comics. You should probably read it.