ICv2 released its January figures the other day — ICv2 – ‘Siege’ Tops the Charts BLACKEST NIGHT didn’t ship for DC. Siege #1 was the top book followed by GREEN LANTERN #50. THE WALKING DEAD Vol. 11: FEAR THE HUNTERS topped the GN chart with a stellar estimated 16,914 copies.
The fact that only two books topped 100,000 copies — the two mentioned above — caused some furrowed brows around the blogosphere. Marc-Oliver Frisch sees this as the inevitable winding down of the “Event Era” in an analysis that makes his monthly DC charts read like Stuart Smalley benedictions:
A year ago, I would have said that at least Marvel managed to lure people into direct-market with shiploads of immediately understandable and accessible Civil War and World War Hulk comic books and collections. But that seems no longer true. Where are those people now? I don’t know, but it seems to me that the point at which they started to leave was when editorial thought it was a good idea to turn the Marvel Universe into one big story and call it “Dark Reign.”
While January is generally a crappy month for sales (aside from the Obama stimulus from last year), this January is definitely showing even more erosion. Guess it’s time to fire up those comic book movies!
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.