Via Diamond, a PSA for Free Comic Book Day by…Hugh Jackman, with a WOLVERINE trailer following.
Also coming: A more generic “Support comics” PSA from Jackman.
First off: Can Hugh Jackman get any dreamier? He’s certainly not afraid to be associated with musical comedy, so comics are no reach for this leading man. It’s a really nice coup for Diamond.
Second: Back in The Dark Ages, for decades, comics folk thought that a “Milk Board” — an industry advocacy arm that would put together promotional efforts featuring celebs who said they read comics — might help raise the profile of the medium to the general public. In fact, entire organizations were formed to work towards this milk board, before petty differences or inertia would inevitably end the efforts.
And now, it’s almost like the Milk Board came to us.
So, once again….yay us!