Everyone has IRON MAN fever! The film, opening Friday, has gotten fab reviews from everyone but the New Yorker, and Robert Downey Jr’s performance is being hailed as one of his best ever, and a new benchmark for a superhero movie.
However there have been a few glitches along the way. Tireless Jeff Trexler alerts us to a legal spat over a screening. It seems the blog TechCrunch set up an early screening viaa source unknown, which Marvel Studios objected to.
Whoever decided to authorize an early screening without looping in Marvel, the company that made the movie, was not thinking. The 2005 distribution agreement between Marvel and Paramount provides, in article 10, that “Marvel shall be meaningfully consulted on the release pattern and distribution pattern” of the film; Article 7 also requires Marvel to be consulted for all commercial co-promotions and tie-ins. That the screening was apparently arranged through Paramount’s group sales department will probably have behind-the-scenes ramifications; this incident does give the impression that Paramount is something of a loose cannon, with few if any internal controls at the local level.