I’m surprised we don’t see more of these stories in the media, but perhaps this is just the start. It seems a 13-year-old lad in Buncrana, Ireland has been dreaming of going to Comic-Con for years and badge-o-ween brought only bitter defeat:
Lochlainn and his family waited as the page refreshed 30 times before the event completely sold out.
His brother, Rory, told the Journal that his brother “walked upstairs with sheer disappointment covering every single millimetre of his face.”
First off, Lochlann Kelly, you are not supposed to refresh the page. Be that as it may, the family of the Aspberger’s affected teen still have hopes of some kind of miracle and a #lochlanncon hashtag is being used on social media:
Rory has now started a social media campaign in the hope the organisers of Comic-Con will see it and somehow Lochlainn will get a badge for the event.
He says that while he’s aware thousands of people may also be in the same boat as Lochlainn, he is “sure that the disappointment he is feeling will last ten times longer than anyone else’s.”
He added: “Everyone tastes disappointment and has to get over it at some stage. But spare a thought for my brother – his dreams have been taken away from him as quick as a candle being blown out.”
Rory is correct in that thousands of people have the same dreams and disappointments—but they didn’t get the local paper to write up their sadness. While a hashtag may not be able to break through the badge system who knows, maybe someone out there has a spare ticket? On the other hand, if this campaign does work, will we see endless hashtag stumping with only the worthiest selected?
Comic-Con has been very successful in keeping the secondary market for badges under control, with ebay and Craig’s List monitored, and resale sties such as StubHub prohibited from selling the badges. While this goes against the “money solves everything” ethic, its probably a pretty good idea overall because otherwise, the prices would soar to crazy numbers.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.