Inside Fan Verification: now you need a cell phone to buy New York Comic Con tickets

A few days ago ReedPOP announced a new "Fan Verification" system for buying tickets for NYCC. ReedPOP head Lance Fensterman told us the system was in order to combat scalping, but also to get more of a snapshot of who wants to attend New York Comic-Con.
Getting "verified" is key because online sales is the only way to buy NYCC badges this year. In the past there were some on site and retail sales but no more.