By Todd Allen
Have you noticed there are an awful lot of Image titles getting second printings? And third printings? I just went to my mailbox and in the last 8 days, here are the sellouts/multiple printing announcements I’ve gotten:
- Saga #1 – 2nd and 3rd printings
- Manhattan Projects #1 – 2nd and 3rd printings
- Prophet #23 – 2nd printing
- Glory #24 – 2nd printing
- Rebel Blood #1 – 2nd printing
5 books / 8 individual printing / 8 days. Seems like a lot. Seems like things are selling out a lot. And there’s a flip side to this. Image’s publisher, Eric Stephenson speaks at length on that flip side:
Selling out – it’s great PR, but ultimately, it’s not exactly great business. It creates a roadblock between readers and the material they want to read, and between retailers and the books they want to sell. In short, it does more harm than good.
And it’s true. This is one of the reasons I’ve been a proponent of digital — infinite supply and you’re not at the whims of whether your local store ordered shelf copies of what you want. Stephenson also has some comments about retailer ordering habits:
A couple retailers have made what I consider to be a fair comment: We should have known a new series by Brian K. Vaughan would do well and could have printed way more than we did.But using that exact same logic, here’s the thing:They also could have ordered more.
Todd Allen wears a lot of hats. At various times he’s been (alphabetically), a bouncer, college professor, humor columnist, Internet producer and an NBA/WNBA Beat Writer, among other things. He’s the author of Economics of Digital Comics. You should probably read it.