Frequent collaborators on mysteriously short-lived Image projects, Jim Zub and Edwin Huang have been announced as the creative team for a new issue #1 from Image in June, Dark Skullkickers Dark #1. And that’s not a typo – the extra Dark is there for a reason.
And that reason is because the comic is dark.
This is, of course, the most recent ‘relaunching’ from the Skullkickers team, who have spent the last few months designating each new issue of Skullkickers as a different #1 relaunch. Each time they relaunch, they add a different adjective in front, like ‘Mighty’ or ‘Savage’, poking fun (but also emphasising) the bizarre importance that the comics market puts on relaunches and short-term storytelling.
Next month will probably see Trinity of Sin: Skullkickers announced. In a fun press release (and you know there’s nothing I find more entertaining than a press release, guys!), Zub quotes Image’s PR and Marketing Director Jennifer De Guzman thus:
It’s a pale reflection of the industry’s need to spin rebooted series through endless hype, turning the crazed hamster wheel of entertainment promotion until it’s fallen apart. Good-bye, integrity.
This whole thing – which has generated consistently higher sales for the series – is a pointed criticism aimed at all the comic book websites which value a quick spike in internet traffic over covering important or worthwhile news stories. Here’s the variant cover for the issue!
Where was I? Ah yes, comic sites which are obsessed with printing press releases and quoting verbatim rather than writing something new or useful for readers. Here’s a quote from Zub about the subject:
Fun comic books are a thing of days past. In order to grab a modern audience I’ve dipped into the darkness of my own heart and spilled my blood upon the pages of this sequential masterpiece. Oh yeah, there’s beer in it too.
(The first issue of Dark Skullkickers Dark will be out in June.)