Following the departure of Alan Payne, IDW has promoted Rosalind Morehead from PR & Marketing Manger to Director of Book Market Sales. Forehead will oversee IDW’s efforts in he book market, including developing new channels and products.
“Since Rosalind came to IDW Publishing two years, we’ve been very impressed with her ability to incorporate sales strategies into our marketing campaigns,” said President & COO Greg Goldstein. “We believe her unique understanding of both sales and marketing will help the company grow its book business to new heights.”
“I feel so fortunate to have been a part IDW’s marketing team over the last two years. It has given me deep knowledge of both the industry and what it takes to effectively get the word out about the great books we are doing. I am beyond excited to bring this expertise to the sales side of our business.” said Morehead.
Morehead formerly worked at developer Mad Catz in various sales roles. Here at The Beat, we’ve been working with her for the last two years, and she’s smart and savvy and should do very well in her new role and we look forward to continuing to work with her.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.