You wanted 99 cent comics? You got ’em. Digital comics, that is. In what’s a first for the Transformer series, IDW is making one of its premiere licensed comics available first as a digital-only 12-part series selling for 99¢ for an eight-page chapter. The chapters will be released every two weeks, starting today.
Just so comics shops don’t feel left out, a page (screen?) will promote the Comic Shop Locator and IDW’s sizable print Transformers library .
Written by Blizzard’s Chris Metzen and long-time Transformers savant Flint Dille, the story itself is a tie-in to the print ROBOTS IN DISGUISE and MORE THAN MEETS THE EYE Transformers series also coming out this week. Art is by Livio Ramondelli (TRANSFORMERS: CHAOS)
“IDW is very excited to launch this digital-exclusive series,” said IDW CEO and Publisher Ted Adams in a statement. “The TRANSFORMERS brand has a broad international fan-base, this series will continue to increase the comics audience.”
At the low 99¢ price point, this seems to be a bit of a loss leader for promoting IDW’s overall Transformers series. There are many, many tools and formats in the publishers’ arsenal these days.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.