David Hyde has been promoted to Vice President of Publicity, DC Comics, it was announced today by Paul Levitz, DC Comics President & Publisher. Hyde will continue to report directly to John Cunningham, VP of Marketing.
Hyde, who joined DC Comics in November of 2003 as Director of Publicity, oversees the publicity campaigns for all graphic novels, trade paperbacks, and the 80-plus monthly ongoing periodical titles published by DC Comics, Vertigo, MINX, WildStorm, CMX, Zudacomics.com and MAD Magazine. He has spearheaded publicity campaigns for numerous individual titles, including 52, Identity Crisis, The Quitter, Pride of Baghdad, Y: the Last Man and the Absolute Edition of Watchmen, as well as the press announcements of DC’s recent initiatives, including the launch of CMX, MINX and Zudacomics.com and the unveiling of a new company logo.
In his new position, Hyde will continue to represent DC in coordinating publicity opportunities for Warner Bros. Pictures, Warner Bros. Television, Warner Home Video, Warner Bros. Interactive Entertainment and Licensed Publishing releases of DC comics-related properties.
Levitz commented, “David has played an important role in raising the profile of DC and of graphic novels, and I look forward to his increased opportunity to build our business in his new position.”
Before joining DC, Hyde served as the Assistant Director of Publicity at Anchor Books, a division of Random House. It was there that he worked on the publicity campaigns for Alexander McCall Smith’s The Number One Ladies Detective Agency, Ian McEwan’s Atonement, Robert Lanham’s The Hipster Handbook and Dai Sijie’s Balzac and the Little Chinese Seamstress. He began his career in publicity as an assistant at Vintage Books, a division of Random House, and worked his way up to Senior Publicist during his time there. He personally worked on campaigns and tours for Rick Russo’s Empire Falls, Brian Greene’s The Elegant Universe, Ernesto Quinonez’s Bodega Dreams, Erik Larson’s Isaac’s Storm, Jonathan Lethem’s Motherless Brooklyn and Robert Kaplan’s The Coming Anarchy.