The whole Humble Bundle move to selling comics and e-books worked very well, Calvin Reid reports:
In its first year offering e-books and digital comics, Humble Bundle, the promotional site that lets readers pay what they wish for bundles of DRM-free content, released 18 e-book bundles that generated $4.75 million in revenue. Of that revenue, $3 million was generated by comics alone.
Out of the 18 DRM-free e-book bundles released by the site in 2014, 10 bundles were made up entirely of comics. The average bundle, according to Humble Bundle, generated $265,000.
Humble Bundle director of e-books Kelley Allen called the site’s first year offering bundles of prose e-books and digital comics, a rousing success; she expects to release two more bundles by year’s end.
Do the math and you can figure out that this was a tidy little bottom line enhancer for a bunch of comics publishers, as well as the CBLDF, one of the charity beneficiaries. Once you get over the DRM-free bugaboo it’s an excellent way to reach new readers as well—the site primarily appeals to gamers
The current bundle offers a ton of Dynamite comics and it’s a good deal — for only $15 you can get American Flagg, The Boys, Red Sonja and lots more. Now if only I had an iPAd big enough to hold all this stuff.
“Once you get over the DRM-free bugaboo”
Why on Earth would I do that? It’s a pretty important selling point. To me and to the Humble Bundle’s target audience.
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