The whole Humble Bundle move to selling comics and e-books worked very well, Calvin Reid reports:
In its first year offering e-books and digital comics, Humble Bundle, the promotional site that lets readers pay what they wish for bundles of DRM-free content, released 18 e-book bundles that generated $4.75 million in revenue. Of that revenue, $3 million was generated by comics alone.
Out of the 18 DRM-free e-book bundles released by the site in 2014, 10 bundles were made up entirely of comics. The average bundle, according to Humble Bundle, generated $265,000.
Humble Bundle director of e-books Kelley Allen called the site’s first year offering bundles of prose e-books and digital comics, a rousing success; she expects to release two more bundles by year’s end.
Do the math and you can figure out that this was a tidy little bottom line enhancer for a bunch of comics publishers, as well as the CBLDF, one of the charity beneficiaries. Once you get over the DRM-free bugaboo it’s an excellent way to reach new readers as well—the site primarily appeals to gamers
The current bundle offers a ton of Dynamite comics and it’s a good deal — for only $15 you can get American Flagg, The Boys, Red Sonja and lots more. Now if only I had an iPAd big enough to hold all this stuff.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.