Man the barricades! Release the militia! Marc-Oliver Frisch, the controversial number cruncher for DC comics, has taken a detailed look at DC periodical sales for the last 110 months. And he’s armed with numerous charts and graphs, such as the above showing average monthly sales for DC and its imprints going back to 2003. His takeaway? As you might have guessed, that the New 52 sales surge has resulted in only a modest increase in monthly sales.
Starting with average sales, September 2011, the month when 51 of the “New 52” debuted, marks the high point in the 110-month history since March 2003 that we have consistent data on. Prior to the “New 52,” the peak month was May 2006, which had the launch of the weekly 52 series and the conclusion of the high-profile mini Infinite Crisis, with an estimated 59,505 units sold of the average DC Universe title. In September 2011, the first month of the “New 52” relaunch, it was 67,411 units—a whopping 40,000-unit increase per title versus August 2011; so, purely in terms of initial interest by retailers, the relaunch indeed delivered.
The “New 52” boost to the average number did not prove to be very sustaining, however. Between April 2005 and December 2007, average DC Universe sales never fell below 37K units. But by March 2012, they were down to an estimated 33,229 units, less than half of the September figure.
There is a LOT more in the link, including dollars, imprint breakdowns and more. Have at thee, great sales chart watchers of the internet!
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.