Despite my previous move towards being chipper, there are still some distress signals out there. Marvel’s full court press on their next event, Original Sin, has been relentless. Maybe a little too relentless. After promising “unprecedented marketing support,” inclduing the eyeball giveaway, I notice they pushed the FOC forward a day, and released the first two issues to retailers, even knowing they would sure to be leaked to Bleeding Cool. I asked a retailer pal of mine about this and he said that pull lists for OS had been moderate at best—still my retailer pals tend to be the kind who aren’t just Big Two stores, so you can’t really go by this.
The idea sounds intriguing enough—who doesn’t like a murder mystery and eyeballs and stuff. But the “Wikileaks of the Marvel U” element has yet to be played out. I’m going to post all the promo material thus far and then MY own comments.
Sorry but walking away from a cloud is not shocking! I suspect Marvel will play up the Wikileaks shocking scandal more once the consumers enter the equation, but really the possibilities are endless. It’s a tabloid world after all.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.