Since relaunching early last year, the new Heavy Metal has been relatively quiet, relaunching Hoax Hunters under their banner and pursuing their multi media plans mostly behind the scenes. However, a recent appearance at Wizard World Portland has revealed plans for locating the comics operations of the company in Portland, OR where they’ll pursue a model that takes advantage of their well known branding:
“We’re looking at (comics) properties in the same way we look at television and film,” says Krelitz, who attended Wizard World Portland last weekend.
“We have a much better economic model than anyone will offer in the marketplace. We have a merchandizing company that’s one of the biggest in the world. Not only are we not going to fleece you to get your self-published book, we’re going to help your brand building.”
The new Heavy Metal is run by film producer Jeff Krelitz and former music exec David Boxenbaum, with comic only part of a film, tv and licensing model. According to the piece, they plan to launch eight titles this year, 12 more next year and more than fifty over five years. “We’re positioning to be a premiere publisher,” Krelitz told Steve Duin, author of the above piece.
While things ramp up, the regular Heavy Metal website is publishing some short comics such as “Deadline of Death” by Jason Paulos, (shown above) a satisfyingly ECish tale of a deal with the devil to work for Marvelous Comics. Short version: do not make a deal with the devil.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.