This isn’t anything we haven’t covered here before, but here’s another take on the end of impulse shopping for comics, this time via Dean Haspiel. Haspiel covers the problem of shops that only order for pull lists, and suggests that there may be a substitute for impulse buying in webcomics. Linking to it also give us a chance to show this cute picture of Haspiel meeting Wallace and Gromit.
And, that’s where things get interesting as publishers confront the paradigm shift between print and digital delivery and figure out how to preview their product and monetize accordingly. Which is a whole other ball of wax. and confirms to me that a retailers job is tougher than ever before in today’s market. No matter how well my LCS “knows” me there’s no way they can truly know what I will and won’t buy. I’ve come to respect and understand that most impulse purchases may have gone the way of the dinosaur but I sure will miss the latitude of flipping through a $4 comic book that often only tells 1/5th of a story. Hello free webcomics! Luckily, the infinite landscape of the internet allows for comix fans to become aware of what is available for sale, forcing individuals to be their own curators, while encouraging everyone online to enjoy free webcomics from personal blogs to wide-ranging collectives like ACTIVATEcomix, Transmission X, and Mark Waid’s recent Thrillbent launch, to the exciting video game re-envisioning at Namco Bandai’s ShiftyLook website, where me and writer Ben McCool took a short lived arcade game like Warp & Warp and transformed it into a webcomic series called The Five-Dimensional Adventures of Dirk Davies.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.