The New York Times has a story on how Comic-Con has become a venue to market to — gasp! — girls, with lots of info on various toy and clothing lines, including gymnast Nastia Liukin’s Supergirl line of clothing.
And marketers, including publishers, toy manufacturers and Hollywood’s entertainment giants, used Comic-Con 2010 last month to promote products for girls and to build anticipation for new ones. Mattel, for example, used Comic-Con to promote several toy lines for girls, offering an exclusive set of its Polly Pocket dolls dressed as superheroes and promoting Monster High.
I was actually interviewed for the piece by author Gregory Schmidt, who was very smart and nice and did a fine job on the story, but everything I said got cut out in editing. I was nonplussed by this, not so much because I didn’t get my name in the NY Times again, but because it leaves the article with just men quoted about selling to girls.
So yet again it’s a story about girls and women and what they like without a single woman expressing an opinion on the matter. Thanks, guys! We’ll just keep shelling out the money — no need to actually listen to us.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.