The New York Times has a story on how Comic-Con has become a venue to market to — gasp! — girls, with lots of info on various toy and clothing lines, including gymnast Nastia Liukin’s Supergirl line of clothing.
And marketers, including publishers, toy manufacturers and Hollywood’s entertainment giants, used Comic-Con 2010 last month to promote products for girls and to build anticipation for new ones. Mattel, for example, used Comic-Con to promote several toy lines for girls, offering an exclusive set of its Polly Pocket dolls dressed as superheroes and promoting Monster High.
I was actually interviewed for the piece by author Gregory Schmidt, who was very smart and nice and did a fine job on the story, but everything I said got cut out in editing. I was nonplussed by this, not so much because I didn’t get my name in the NY Times again, but because it leaves the article with just men quoted about selling to girls.
So yet again it’s a story about girls and women and what they like without a single woman expressing an opinion on the matter. Thanks, guys! We’ll just keep shelling out the money — no need to actually listen to us.